How we make money

Newfase is an independent editorial brand. Our job is to report honestly on what's in the products you use at home. We pay for that work in two ways, and we want you to know both.

Product recommendations

When our reporting points to a product as the better choice, we tell you. Newfase is affiliated with Havenly, a non-toxic cleaning brand, and we recommend the Havenly cleaning kit where it fits. That's a commercial relationship, and we're disclosing it plainly here and wherever we make the recommendation. We only point you to products we would use in our own homes.

The newsletter

Our free newsletter may include clearly labeled sponsored placements in the future. Anything sponsored will be marked as such. House voice always wins, and we don't run anything we wouldn't tell a friend.

What we won't do

We don't fabricate claims, invent statistics, or dress marketing up as science. Every health or safety claim traces to a real, named source. If we can't verify it, we don't print it.